What is an Influencer?
Influencers are individual people with established credibility and knowledge in a specific area, such as fashion or cooking, who are active on social media with a large following and are able to drive purchasing decisions with their content. Influencers team up with brands to help promote a brand or product through relatable, real, social media content. In return, influencers are paid for their content, some making thousands of dollars per post.
What is Influencer Marketing?
Influencer marketing involves brands working with social media influencers through endorsements and sponsored content to drive an increase in sales. Simply put, influencer marketing is a collaboration between brands and influential people who are experts in a field and love the brands they are working with. It is because of this authentic connection with the brand that the influencer’s social media content resonates with the audience and has the power to sell without being salesy. Just as with traditional marketing, influencers are paid for their content, some earning thousands of dollars for a single post. Why? Because, "customers don't buy a product, they buy a story." This guide will help you identify the right type of influencer for your brand and get you on the path to creating viral campaigns.