Pinterest serves its users content catered specifically to their interests. It's a great tool for increasing your business's sales or reach. This guide will teach you all you need to know to succeed on Pinterest.
Not a news source, not a typical social networking site, and not a one-to-one conversation channel, Pinterest is not like other social media platforms. Pinterest, which began in 2010 and currently has 478 million users as of January 2021, is a place where creatives are championed for their ideas, celebrated for their work, and rewarded for completing their projects. Considered one of the most positive and uplifting social media platforms, Pinterest is a platform that shouldn’t get overlooked. Brands that invest a portion of their social media marketing plans on Pinterest reap the rewards. Reaching more than 335 million active users each month, your next client is likely browsing Pinterest for inspiration right now.
Pinterest is a place where users can create a collection of virtual vision boards and organize their saved content into categories. Users explore a sea of inspiration for DIY projects, home decor inspiration, recipes, hairstyle ideas, wellness tips, inspiring quotes, and so much more. To save something they love, users simply Pin a photo with the click of a button and save it to a board that is either public or private. Brands can utilize Pinterest to help boost website and blog traffic, amplify Instagram content, and serve as an optimized search engine for users looking for tutorials, how-tos, and inspiration. Best of all, content on Pinterest has a longer lifespan - helping brands reach audiences long after content is first published.
People gravitate to Pinterest with an idea in mind and are looking for inspiration to grow it. With 97% of top searches being unbranded, brands have an enormous opportunity to reach people early in the decision-making process. Strategically Pin what they love, attract them to your offerings and watch your business flourish.
Pinterest is not just a search engine or another social platform. It is a discovery tool helping people to find ideas and inspiration, which often leads to sales. Using Pinterest’s Search Bar strategically can help drive more traffic to your brand. Knowing that users will be searching brands, products, keywords, and even looking for sales helps you craft content to meet their interests. Keep content fresh and organized for maximum exposure.
Business owners looking to take their social media and their business to the next level should consider taking the plunge into Pinterest. With 478 million people using Pinterest monthly, chances are your target customers are on Pinterest searching for what you offer. As a visual search engine, Pinterest is an excellent way to expose people to your brand with captivating photo and video content. Despite it being most popular among women, Pinterest is becoming increasingly popular with men as well. Promoting your brand on Pinterest is as easy as creating a content strategy, planning your Pins and measuring your results. Quick Tip: Be in an SEO mindset when writing Pin descriptions and include hashtags and keywords best associated with your brand.
Pinterest provides a plethora of valuable information for brands with business profiles through its analytics tool. The insights gained from this tool will help you evaluate and adjust your Pinterest strategy based on what content is performing the best. After all, if you know your audience, you will know what content to deliver. One powerful analytics feature available is the Audience Insights tool which provides an overview of your audience's interests, demographics, affinities, and device type. When evaluating your audience, check out the Categories and Interests section to see what kind of content they're gravitating towards the most. Also, be sure to look at the detailed demographics and which device they are viewing on. All of this information can help you with your content strategy. And something else that is super cool is that not only can you learn about your specific audience in the Audience Insights section, you can see what’s trending over Pinterest’s total audience.
Beyond your audience specifics, you will also want to navigate the analytics tool to gain a general overview of content performance. There, you will see the number of times your Pins was on screen (Impressions), the total number of clicks and saves on your Pins (Engagement), your total audience and your engaged audience. This shows you what content is performing best so you can continue to put your efforts where there are rewards.
