Instagram Account Types
When setting up your Instagram account, you’ll want to be sure to pick the right account type to meet your brand and content goals.
Personal accounts are the default everyone is set to when they sign up. They are perfect for people who may want to keep their content private and approve who can follow them. These accounts offer a more intimate, controlled audience with access to many of the same content features as Business accounts.
The newest account type, Creator, is best suited for public figures, producers, artists, and influencers. This account has unique features such as message filtering and more in-depth analytics available. Currently, Creator accounts are not available for Planoly auto-posting as well as some third-party platforms.
Designed for brands and influencers who are actively growing a public following, business accounts provide numerous beneficial features. Access to Insights and the ability to launch paid ads are two big benefits of business accounts. Other benefits include contact buttons, Stories link functions and the ability to add paid partnerships.