Mom and Dad Knows Best

A marketing-centric roundtable with the founders of STATE Bags, Jacqueline and Scot Tatelman, as well as the Founder of Sun and Lace, Briana, speaking about curating/creating conscious products and storytelling for parents, using social media effectively, as well as the current climate.

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Summer (Content) Camp

A Digital Event Series

Camp is in session! This season, we're bringing you five weeks of workshops that will take your content creation to the next level. From developing a social marketing strategy to mastering the art of photo editing, our workshop partners will teach you how to create content that inspires—and converts.

Meet The Speaker

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Tezza Barton

Entrepreneur + Founder of TEZZA

Tezza has been a fine art and commercial photographer for over 10 years and has expanded into creative direction and production for brands such as TRESemmé, BHLDN, Anthropologie, Retrofê, and Tommy Hilfiger. Tezza has also blended her musical talents and fashion knowledge to launch a lifestyle and fashion brand under her name. With a focus on “the Art of Life”, Tezza’s goal is to provide creative tools for others with products such as the Tezza Collage Kit, a decorative collection of high-quality art prints that have sold thousands, as well as her fully stocked photo and video editing app - Tezza App, which has over 10 million downloads and 3 million monthly active users. The app is frequently in the top 10 photo/video apps in the world. In the summer of 2020, she launched her much anticipated second sunglass collection featuring three retro-inspired styles in multiple colorways.

Tezza has become known for her bold use of color in her personal style and photography, leading brands to flock to her to tell a beautifully daring and vibrant story. Her aesthetic has garnered admiration from some of the world’s most coveted brands, resulting in numerous collaborations including Revlon, Mango, Marc Jacobs, Free People, Fujifilm, and Isabel Marant. In March of 2020, she launched a co-branded collaboration with Aldo Shoes that sold out in the United States within a week. She was put on the 2021 Forbes 30 under 30 list.

Workshops

STRATEGY SEMINAR: HOW TO CREATE A CONTENT STRATEGY

June 17, 2021 @ 11am EDT

Julianne Fraser, Founder of Dialogue New York,  will share how to create an effective strategy, manage a content calendar, and work with influencers and external stakeholders.


 

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(Social) SCRAPBOOK: CREATING SCRAPPY CONTENT

June 24, 2021 @ 1pm EDT

Rachel Karten, a Social Media Consultant, will share how to create casual (and compelling) content, brainstorm ideas for time-sensitive product or service launches, and more.

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WRITE THIS WAY: CREATIVE COPYWRITING FOR SOCIAL

July 6, 2021 @ 1:30pm EDT

Kate Hamilton, Co-Founder and CEO of Sonder & Tell, will share how to develop a memorable voice on social media, effectively craft copy and captions in a visual-first landscape, and more.

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REELS TALK: REELS AND VIDEO CONTENT FOR SOCIAL

July 14, 2021 @ 1pm EDT

Deja Foxx, an activist and social media strategist, will share how to incorporate motion-based content into your content strategy, creatively plan Reels content, and more.

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