---
title: "Summer (Content) Camp: (Social) Scrapbook: Creating Scrappy Content"
description: Join us for a content creation workshop led by social media maven Rachel Karten who will share how to create casual (and compelling) content and more!
---

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# Mom and Dad Knows Best

A marketing-centric roundtable with the founders of STATE Bags, Jacqueline and Scot Tatelman, as well as the Founder of Sun and Lace, Briana, speaking about curating/creating conscious products and storytelling for parents, using social media effectively, as well as the current climate.

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### Summer (Content) Camp

*A Digital Event Series*

Camp is in session! This season, we're bringing you five weeks of workshops that will take your content creation to the next level. From developing a social marketing strategy to mastering the art of photo editing, our workshop partners will teach you how to create content that inspires—and converts.

## (Social) Scrapbook: Creating Scrappy Content

*with Social Media Consultant, [Rachel Karten](http://www.instagram.com/milkkarten)*

A creative workshop with Rachel Karten, a Social Media Consultant. Rachel shares how to create scrappy content that looks great with tips on how to create casual (and compelling) content, brainstorm ideas for time-sensitive product or service launches, and more. 

## Meet The Speaker

![Speaker-Squares_Week-2](https://pages.planoly.com/hubfs/Speaker-Squares_Week-2.png)

#### [Rachel Karten](https://www.instagram.com/milkkarten/)

**Social Media Consultant**

Rachel Karten is a leader within social media who has experience both growing brands from the ground up and managing accounts with millions of followers. She was most recently the Associate Director of Social Media at Bon Appétit and Epicurious where she won social Webby’s three years in a row and received a coveted National Magazine Award for best social at a magazine. There she built the social media presence for verticals Healthyish and Basically—two of Condé Nast’s most successful sub-brand launches. Before Bon Appétit she was at meal kit delivery startup Plated. She now consults with brands, helping them create value-driven social strategies that delight.

## Workshops

### STRATEGY SEMINAR: HOW TO CREATE A CONTENT STRATEGY

*June 17, 2021 @ 11 am EDT*

Julianne Fraser, Founder of Dialogue New York,  will share how to create an effective strategy, manage a content calendar, and work with influencers and external stakeholders.

[Learn More](https://pages.planoly.com/mk/events/planoly-presents/summer-content-camp/strategy-seminar) 

[![Speaker-Squares_Week-1](https://pages.planoly.com/hubfs/Speaker-Squares_Week-1.png)](https://pages.planoly.com/mk/events/planoly-presents/summer-content-camp/strategy-seminar)

### (CAMERA) ROLL CALL: PHOTO EDITING WITH TEZZA

*June 30, 2021 @ 2pm EDT*

Tezza Barton, Founder of TEZZA, will share how to develop your visual content aesthetic, utilize color and filters to create consistency, and more.

[Learn More](https://pages.planoly.com/mk/events/planoly-presents/summer-content-camp/camera-roll) 

[![Speaker-Squares_Week-3](https://pages.planoly.com/hubfs/Speaker-Squares_Week-3.png)](https://pages.planoly.com/mk/events/planoly-presents/summer-content-camp/camera-roll)

### WRITE THIS WAY: CREATIVE COPYWRITING FOR SOCIAL

*July 6, 2021 @ 1:30pm EDT*

Kate Hamilton, Co-Founder and CEO of Sonder & Tell, will share how to develop a memorable voice on social media, effectively craft copy and captions in a visual-first landscape, and more.

[Learn More](https://pages.planoly.com/mk/events/planoly-presents/summer-content-camp/write-this-way) 

[![Speaker-Squares_Week-4](https://pages.planoly.com/hubfs/Speaker-Squares_Week-4.png)](https://pages.planoly.com/mk/events/planoly-presents/summer-content-camp/write-this-way)

### REELS TALK: REELS AND VIDEO CONTENT FOR SOCIAL

*July 14, 2021 @ 1pm EDT*

Deja Foxx, an activist and social media strategist, will share how to incorporate motion-based content into your content strategy, creatively plan Reels content, and more.

[Learn More](https://pages.planoly.com/mk/events/planoly-presents/summer-content-camp/reels-talk) 

[![Speaker-Squares_Week-5](https://pages.planoly.com/hubfs/Speaker-Squares_Week-5.png)](https://pages.planoly.com/mk/events/planoly-presents/summer-content-camp/reels-talk)

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