Mom and Dad Knows Best

Julianne Fraser

Founder of Dialogue New York

Julianne Fraser is the Founder of Dialogue New York, a digital brand marketing consultancy that specializes in developing robust programs that accelerate the growth of luxury and lifestyle brands, including Daily Harvest, Grailed, Sakara Life, ATP Atelier, and Seed, among many others. With a specialization in influencer marketing, Dialogue connects brands with creatives to develop meaningful dialogues that resonate, and supports various elements of clients’ marketing efforts, from social media strategy to content and editorial approach, event conception, partnerships and affiliate marketing.

Julianne started her career in hospitality at Morgans Hotel Group (now Ian Schrager Hotels), where she developed one of the industry’s first-ever influencer marketing campaigns, supporting women like Chiara Feragni and Chriselle Lim. From there, she managed Lacoste’s North American digital communications, helping to relaunch the brand’s website and editorial platform, before working as Senior Marketing Director at Village Marketing, where she oversaw influencer and partnership strategies for brands such as M. Gemi, Capsule Pharmacy, Care/of, & Pizza, and more.

Julianne earned her Bachelor of Commerce with Distinction in Marketing and Retail at the University of Alberta in 2011, and completed additional education in Advertising and Marketing Communications, Summa Cum Laude, from the Fashion Institute of Technology in 2012, where she is now a guest lecturer.