Mom and Dad Knows Best

A marketing-centric roundtable with the founders of STATE Bags, Jacqueline and Scot Tatelman, as well as the Founder of Sun and Lace, Briana, speaking about curating/creating conscious products and storytelling for parents, using social media effectively, as well as the current climate.

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Summer (Content) Camp

A Digital Event Series

Camp is in session! This season, we're bringing you five weeks of workshops that will take your content creation to the next level. From developing a social marketing strategy to mastering the art of photo editing, our workshop partners will teach you how to create content that inspires—and converts.

Strategy Seminar

with Julianne Fraser, Founder of Dialogue New York

A creative workshop with Julianne Fraser of Dialogue New York. Julianne will share a foundational framework for creating a content strategy, managing a content calendar, and working with influencers and external stakeholders. 

Meet The Speaker

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Julianne Fraser

Founder of Dialogue New York

Julianne Fraser is the Founder of Dialogue New York, a digital brand marketing consultancy that specializes in developing robust programs that accelerate the growth of luxury and lifestyle brands, including Daily Harvest, Grailed, Sakara Life, ATP Atelier, and Seed, among many others. With a specialization in influencer marketing, Dialogue connects brands with creatives to develop meaningful dialogues that resonate, and supports various elements of clients’ marketing efforts, from social media strategy to content and editorial approach, event conception, partnerships and affiliate marketing.

Julianne started her career in hospitality at Morgans Hotel Group (now Ian Schrager Hotels), where she developed one of the industry’s first-ever influencer marketing campaigns, supporting women like Chiara Feragni and Chriselle Lim. From there, she managed Lacoste’s North American digital communications, helping to relaunch the brand’s website and editorial platform, before working as Senior Marketing Director at Village Marketing, where she oversaw influencer and partnership strategies for brands such as M. Gemi, Capsule Pharmacy, Care/of, & Pizza, and more.

Julianne earned her Bachelor of Commerce with Distinction in Marketing and Retail at the University of Alberta in 2011, and completed additional education in Advertising and Marketing Communications, Summa Cum Laude, from the Fashion Institute of Technology in 2012, where she is now a guest lecturer.

Workshops

(Social) Scrapbook: Scrappy Content

June 24, 2021 @ 1pm EDT

Rachel Karten, a Social Media Consultant, will share how to create casual (and compelling) content, brainstorm ideas for time-sensitive product or service launches, and more.

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(CAMERA) ROLL CALL: PHOTO EDITING WITH TEZZA

June 30, 2021 @ 2pm EDT

Tezza Barton, Founder of TEZZA, will share how to develop your visual content aesthetic, utilize color and filters to create consistency, and more.

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WRITE THIS WAY: CREATIVE COPYWRITING FOR SOCIAL

July 6, 2021 @ 1:30pm EDT

Kate Hamilton, Co-Founder and CEO of Sonder & Tell, will share how to develop a memorable voice on social media, effectively craft copy and captions in a visual-first landscape, and more.

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REELS TALK: REELS AND VIDEO CONTENT FOR SOCIAL

July 14, 2021 @ 1pm EDT

Deja Foxx, an activist and social media strategist, will share how to incorporate motion-based content into your content strategy, creatively plan Reels content, and more.

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