Let’s Get Reel: In Conversation with Instagram Tastemakers

January 19, 2022 @ 12pm EST

We're kicking off the new year with a conversation on all things social storytelling. Join us for an intimate chat (and Q&A session!) with Daniel Sanchez of Instagram, Teresa Day of PLANOLY, Katie Sturino of Megababe, and Social Media Consultant Candace Stewart. Our industry-leading panelists will share how they’ve leveraged video content to build an authentic brand—and community—and provide tips so you can do the same.

BEST PRACTICES USING SOCIAL MEDIA TO BUILD A BRAND OR COMMUNITY
INSPIRATION AND IDEAS FOR SOCIAL VIDEO CONTENT CREATION BASED ON BRAND VOICE AND AUTHENTICITY
INSIGHTS INTO A LEADING CREATOR'S DAY-TO-DAY AND WORKFLOW

Meet The Panelists

Katie Sturino
Megababe
Daniel Sánchez
Meta Platforms, Inc.
Candace Marie
Candace Marie Co.
Teresa Day
PLANOLY

Katie Sturino

Founder + Author of Body Talk + Body Acceptance Advocate, Megababe

Katie Sturino is the founder of innovative beauty brand MEGABABE, author of Body Talk, and body acceptance advocate. Through her personal platforms, she lends her voice and personal style to raise awareness for size inclusivity, empowering women of all sizes to find their confidence and celebrate their style. Her regular content series, #SuperSizeTheLook and #MakeMySize have gone viral, reaching millions of people and attracting global media attention.

Daniel Sánchez

Product Marketing Manager, Instagram, Meta Platforms, Inc.

Daniel is a Product Marketing Manager with over 10 years of experience in traditional and digital media. Started working for Meta (FKA Facebook, Inc.) in the Mexico City office, supporting the launch of several video formats on Instagram and Facebook and currently supporting Instagram Creator Monetization and Video products.

Candace Marie

Social Media Consultant, MPA Professor of Social Media at Parsons, and Founder of Black In Corporate, Candace Marie Co.

Candace Marie is a highly sought out social media consultant, creative and influencer in the luxury arena. She is also a newly appointed Adjunct Professor at Parsons School Of Design teaching their first Master’s Social Media Course, as well as founder of Black In Corporate – a much-needed resource for Black individuals looking for relief, support, and guidance in their jobs. Ultimately, Candace prides herself for being both an advocate and curator of minority creatives in the luxury fashion space. And overall uses her respected voice in the industry to champion for people of color behind corporate walls – where change is often needed the most.

Teresa Day

Teresa, PLANOLY

Teresa Day, President of PLANOLY, has a track record of delivering growth for both consumer goods and technology companies through purposeful brand building, storytelling, and fostering authentic relationships with consumers. She has had the privilege of working with industry-leading companies Saks 5th Avenue, Versace, General Mills, Whole Foods Market, and Expedia Group. Her broad experience across fashion, retail, and technology has given her a unique perspective on growth and the need to build emotional connections while solving consumer problems.

Workshops

Personify Your Product: Humanize Your Brand Through Social Video

January 26, 2022 @ 12 pm EST

Zaria Parvez, Social Media Coordinator of Duolingo, will share how to humanize your brand through social video.

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Find Your (Re)Purpose: Utilizing Social Video Content Across Channels

February 2, 2022 @ 1pm EST

Gabby Phi, Freelance Marketing Consultant + Social Media + Partnerships Lead for INKA, will share how to repurpose your content across multiple channels.

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Make Moves: Transitions, Trends, and Tips for Social Video

February 9, 2022 @ 12pm EST

Courtney Park, Founder + Social Media Manager of Cultivate Socials, will dive into the importance of utilizing video trends for building an audience—and going viral.

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It’s Reels Easy: Using PLANOLY’s Reels Planner

February 16, 2022 @ 12pm EST

Phoebe Sherman, Founder of Girl Gang Craft, will share how to add reels to your social content strategy and how she seamlessly creates, schedules, and plan Reels content.

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