Mom and Dad Knows Best

A marketing-centric roundtable with the founders of STATE Bags, Jacqueline and Scot Tatelman, as well as the Founder of Sun and Lace, Briana, speaking about curating/creating conscious products and storytelling for parents, using social media effectively, as well as the current climate.

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Find Your (Re)Purpose: Utilizing Social Video Content Across Channels

February 2nd, 2022 @ 1pm EST

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As a business owner, creating (video) content is key. Don't let your busy schedule stop you from telling your story—and finding your (re)purpose! Join us for a strategy workshop led by Gabby Phi, Marketing Consultant and Social Media + Partnerships Lead at INKA, who will share how to repurpose your content across multiple channels. Gabby will also provide time-saving tips for building a (manageable) content creation workflow.

  • Tips and tricks for repurposing content across channels
  • Best practices for knowing what content to share on which platforms
  • Creating a workflow/content strategy that prioritizes user-generated/repurposed content
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Meet The Speaker

Gabby

Gabby Phi

Freelance Marketing Consultant, Content Creator and Social Media + Partnerships Lead for INKA

Gabby Phi is a proud Vietnamese-American creative originally from Houston, Texas. She has 5+ years of experience strategizing and executing 360 cross-channel marketing campaigns for hospitality groups and food & beverage companies. Most recently, she’s been flexing her muscles as a freelance marketing consultant advising DTC growth-stage startups on brand marketing, content strategy and how to scale. In 2019, she co-founded Gan Bei Gals as a platform to celebrate shared cultural experiences and explore Asian American third-culture identity through food events and art. She’s also a content creator and influencer, and has worked with brands like Glossier, Allbirds, Our Place, Parade and more.

Workshops

LET’S GET REEL: IN CONVERSATION INSTAGRAM TASTEMAKERS

January 19, 2022 @ 12 pm EST

Join Instagram, Megababe, Candace Stewart and PLANOLY in a live discussion about utilizing video content to build a community.

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PERSONIFY YOUR PRODUCT: HUMANIZE YOUR BRAND THROUGH SOCIAL VIDEO

January 26, 2022 @ 12pm EST

Zaria Parvez, Social Media Coordinator of Duolingo, will share how to humanize your brand through social video.

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Zaria

Make Moves: Transitions, Trends, and Tips for Social Video

February 9, 2022 @ 12pm EST

Courtney Park, Founder + Social Media Manager of Cultivate Socials, will dive into the importance of utilizing video trends for building an audience—and going viral.

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Courtney

It’s Reels Easy: Using PLANOLY’s Reels Planner

February 16, 2022 @ 12pm EST

Phoebe Sherman, Founder of Girl Gang Craft, will share how to add reels to your social content strategy and how she seamlessly creates, schedules, and plan Reels content.

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Phoebe