Mom and Dad Knows Best

A marketing-centric roundtable with the founders of STATE Bags, Jacqueline and Scot Tatelman, as well as the Founder of Sun and Lace, Briana, speaking about curating/creating conscious products and storytelling for parents, using social media effectively, as well as the current climate.

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PinspirationalHolidays

This season, we're honoring the happiest place on the internet: Pinterest! Pinterest is an essential part of the holiday marketing mix—it's also the industry's best-kept secret. So mark your (content) calendars and join us for PLANOLY Presents: Pinspirational Holidays.

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#Moodboard: Creating Clickable Visual Content

with Mercer Malakoff, Digital Content Associate at The Sill

In the mood to get more mileage out of your content? Join us for a visual content workshop led by Mercer Malakoff, Digital Content Associate at The Sill! Mercer will share tools and tricks for repurposing—and creating new—Pin-worthy content and boards that will endure beyond the holiday season.

Attendees will takeaway:

  • INSIGHTS INTO THE UNIQUE BENEFITS OF SHARING (AND REPURPOSING) VISUAL CONTENT ON PINTEREST.
  • ADVICE FOR UTILIZING VIDEO CONTENT FROM OTHER PLATFORMS TO DRIVE ENGAGEMENT ON PINTEREST.
  • TIPS FOR CREATING PIN-WORTHY CONTENT AND BOARDS THAT WILL ENDURE BEYOND THE HOLIDAY SEASON.
 

Meet The Speaker

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Mercer Malakoff

Digital Content Associate at The Sill

Mercer Malakoff is a Digital Content Associate for The Sill—the modern plant destination for the modern plant lover. At The Sill, Mercer leads the development and execution of the organic digital video & content strategy for all owned social media channels, including Instagram, Facebook, Twitter, Pinterest, YouTube, LinkedIn, and TikTok. You might see her dancing with plants in a TikTok or sharing how to make a holiday wreath on IGTV. Prior to working for The Sill, Mercer attended NYU Gallatin, where she studied Effective Storytelling from her plant-filled dorm room. Her studies centered around exploring what drives individuals to brands, products, and content as well as one fundamental question—in a world saturated with stories, how can we make one that causes someone to stop and think?