---
title: The Next Generation of Children's Brands | PLANOLY Presents
description: PLANOLY Presents chats with leaders from STATE Bags, Sun & Lace, & Yumi about how they use social media and about creating conscious children's products.
---

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# Mom and Dad Knows Best

A marketing-centric roundtable with the founders of STATE Bags, Jacqueline and Scot Tatelman, as well as the Founder of Sun and Lace, Briana, speaking about curating/creating conscious products and storytelling for parents, using social media effectively, as well as the current climate.

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![PLANOLY Presents - Back to School](https://pages.planoly.com/hubfs/PLANOLY%20-%20PLANOLY%20Presents%20-%20Back%20to%20School%20-%20Logo%20Promotional%20-%20Transparent%20.png)

## Back to (Social) School

*A Digital Event Series*

Back to school looks a little different this year – but in the spirit of growth and community – we're hosting our digital events again for entrepreneurial parents and business owners. Every week, you'll hear from thought leaders, founders, and changemakers.

## Mom/Dad Knows Best

Building Next-Generation Children’s Brands provided great insight on curating/creating conscious products, storytelling for parents, using social media effectively, and navigating the current climate as small business owners.

Thank you to our amazing guests:   
Jacqueline & Scot Tatelman, Co-founders of **STATE Bags**   
Briana, Founder of **Sun & Lace**   
Arianna Schioldager, Head of Content at **Yumi**

## Meet The Speakers

- ![Briana](https://pages.planoly.com/hubfs/Week%201%20-%20Event%20Calendar%20-%20Briana-%20Sun%20_%20Lace.png)
  
  ##### Briana
  
  Sun and Lace
- ![Jacqueline & Scot Tatelman](https://pages.planoly.com/hubfs/Week%201%20-%20Event%20Calendar%20-%20Jacq%20+%20Scot%20Tatelman%20-%20State%20Bags.png)
  
  ##### Jacqueline & Scot Tatelman
  
  STATE Bags
- ![Arianna Schioldager](https://pages.planoly.com/hubfs/Week%201%20-%20Event%20Calendar%20-%20Arianna%20Schioldager%20-%20YUMI.jpg)
  
  ##### Arianna Schioldager
  
  Yumi

#### Briana

Founder, Sun and Lace

Hi! I'm Briana, maker, and doer behind all things Sun & Lace. I started this business five years ago when I was on the hunt for quality, unique shoes for my then nine-month-old son. I wasn't finding what I was looking for, so I decided to make him a pair (which quickly became two pairs, then three and four!). I figured there were other boy mommas out there that may have been looking for the same thing, so I thought I'd help them out and open up a shop!

#### Jacqueline & Scot Tatelman

Co-Founders, STATE Bags

STATE bags was founded by Jacqueline and Scot after witnessing students carrying their belongings in torn trash bags. Scot’s experience collaborating with The Mark Wahlberg Foundation and The Boys and Girls Club to create Camp Northbound and Jacqueline’s time as an Executive Assistant at Kenneth Cole and Assistant Buyer at Scoop and Henri Bendel, allowed them to create a bag brand that impacts families in need through innovative giving initiatives and the #WhatDoWeTellTheKids platform.

#### Arianna Schioldager

Week 1 - Event Calendar - Arianna Schioldager - YUMI, Yumi

Mom and author of children's book "Rainbows in Windows," Arianna Schioldager is the Head of Content at Yumi, a science-backed baby food company determined to raise a healthier generation.

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