About PLANOLY, the First Instagram Visual Planner

PLANOLY was the first visual planner for Instagram - homegrown and beautifully crafted to be simple, clean and easy to use. Now we’re simplifying social marketing on Facebook and Pinterest too!

PLANOLY was founded in 2016 on the belief that social marketing shouldn’t be so complicated.

Inspired by our founder, Brandy’s experience balancing the demands of being a new mom and running her namesake jewelry brand - PLANOLY was built from her need to visually plan and schedule Instagram posts. Back then, she was editing photos during nap times, arranging a ‘fake feed’ in Photoshop, typing captions on Evernote, and then setting alerts to post each photo. (We’re exhausted just thinking about it.)

Brandy’s husband, Andy saw the connection between her social marketing efforts and sales but didn’t understand why something so simple had to be so complicated. That’s when our team of husband and wife co-founders recognized the need to build a tool that would both integrate content scheduling and social strategy, and create more time to live a well-rounded life.

As someone who understands the challenges of building a brand in our digital age, Brandy’s experiences have laid the groundwork for PLANOLY’s ongoing product evolution and commitment to empowering other businesses and brands to share their stories.

We started as the first visual planner for Instagram and have grown into the industry-leading social marketing platform trusted by over 5 million users to visually plan, schedule, and measure performance across Instagram, Facebook, and Pinterest.

be mindful and honest with clear intentions