About PLANOLY, the First Instagram Visual Planner

PLANOLY was the first visual planner for Instagram - homegrown and beautifully crafted to be simple, clean and easy to use. Now we’re simplifying social marketing on Pinterest, Facebook, and Twitter too!

PLANOLY was founded in 2016 on the belief that social marketing shouldn’t be so complicated.

Inspired by our founder, Brandy’s experience balancing the demands of being a new mom and running her namesake jewelry brand - PLANOLY was built from her need to visually plan and schedule Instagram posts to promote her business. Back then, she was editing photos during nap times, arranging a ‘fake feed’ in Photoshop, typing captions on Evernote, and then setting alerts to post each photo. Brandy’s husband, Andy, seeing how exhausting this seemed wondered, “How could something so simple be so complicated?”

That’s when PLANOLY was born. We recognized a need to build a platform that would both integrate content scheduling and social strategy, and create more time to live a well-rounded life.

As a team of creators who understand the challenges of building a brand in our digital age, our experiences have laid the groundwork for PLANOLY’s ongoing product evolution and commitment to building social marketing solutions based on our community's direct need.

We started as the first visual planner for Instagram and have grown into the industry-leading social marketing platform trusted by over 5 million users to visually plan, schedule, and measure performance across Instagram, Facebook, and Pinterest.

Practice candor in good times and bad